Hello! I’m Felicity, the founder of Darcy Lane
I’m a creator, a mum, a wife, a daughter, a sister and a friend. I’m also a designer & speaker with a passion for branding.
My philosophy is that your brand is how people experience your business. It’s the lavender scent of your store, the tone of the greeting you receive on the phone, the specific shade of periwinkle blue that you use consistently… branding is in the details. It starts with the very first touchpoint and ends long after a purchase is made. It’s so much more than a logo.
To find out more about my process and how I work, check out the Approach page.
I’ve been working in graphic design and marketing for a decade and at the start of 2023, decided it was time to launch my own branding studio. Brand design is my love language, and helping my beautiful clients bring their businesses to life through branding is my passion.
Felicity rebranded two websites and created logos that captured the essence of who I am, what I stand for and my brand beautifully.
Felicity took the time and patience to guide me through the process and was extremely professional as well as being incredibly collaborative. She listened attentively to our feedback, incorporating my ideas seamlessly into the most perfect designs while also offering valuable insights and suggestions of her own.
The end result exceeded all my expectations. I feel that my brand now has a distinctive identity that represents me, thanks to Felicity's exceptional talent and dedication.
Louise Fewtrell, Director Soul Awakening Studio & Louise Fewtrell Psychology
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